I can reveal that the music video I shot recently was for a new artist signed to Island Records called Kid Adrift. I played one of his tracks when I covered for Rob Da Bank on Radio One at the start of the year and have really been into everything I’ve heard from him since then. He is a very unique and hard to categorise artist, a singer/songwriter with a brooding electronic edge. And very cinematic, so totally up my street. I was amazed and overjoyed that his management and label were so into the idea I came up with for it. As is always the case with these things, time was of the essence and I sprang in to action, pulling together a great team of people for the production.
It was such a good thing that the first location I found was ultimately unusable, as looking back on it now the shoot would have been almost impossible in such a tough location with no electricity or running water or even somewhere to sit that wasn’t covered in glass. The second location turned out to be more than perfect in the end. We had to fit a lot in to just two days of shooting and I can’t thank the cast and crew enough. They all worked so hard and didn’t complain about the less than glamourous conditions once. And when the shoot ran on into the night and we all started getting a bit delirious, they just soldiered on and got the job done.
